At Stanley, innovation never sleeps. The STANLEY PREVIEW DEALER
CLUB has been designed to strengthen our relationship with
independent hardware, lumber and building material dealers,
who buy through 2-step distribution, and to facilitate new
product distribution and commercialization.
Today over 6,000 independent hardware, lumber and building material
dealers across the United States have discovered the membership.
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- TOTALLY FREE to join
- Dealers sign up once
- Up to 5 new products per year
- First in their market
- 90-day exclusivity
- 45-60-day advanced shipping notice
- Upon advanced notification, you can refuse
one item per year and still remain in the Preview Dealer
Club
- No discounts / dating
- Distributors ship to dealer
- Guaranteed sales, after six months and
up to one-year on the initial shipment
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- Preference in stanleyworks.com dealer
locator
- Tie to Stanley advertising - professional
and DIY publications
- Special merchandising displays designed
to maximize sales space
- New product distribution -
"national in 30 days"
- Distributor support - "instant reorders"
- Retailers - "an edge"
- End users - "easier to find"
- You can opt out of the program at any
time
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The
Preview Dealer Club Benefits
